Senior Performance Marketing Executive – Travel Industry Growth Role in Sri Lanka

FitsAir is currently hiring a Senior Performance Marketing Executive in Colombo, Western Province, to lead high-impact, data-driven digital campaigns focused on travel packages and destination experiences. This is an excellent opportunity for experienced performance marketers in the travel industry to scale campaigns, drive qualified leads, and maximise ROI.

Senior Performance Marketing Executive – Job Overview

This role focuses on planning, executing, and optimising paid digital campaigns across multiple platforms. The ideal candidate will bring strong experience in travel marketing, lead generation, and conversion optimisation while working closely with sales and operations teams.

The position is best suited for professionals with experience in

• Travel & tourism marketing
• Airline or destination management marketing
• Digital lead generation campaigns
• Paid advertising strategy and execution
• Performance analytics and conversion tracking

Key Responsibilities

As a Senior Performance Marketing Executive, you will

• Plan and execute paid campaigns across Google Ads, Facebook, and Instagram
• Drive high-quality travel inquiries for curated destination packages
• Optimise campaigns to improve CPL, CPA, and ROAS
• Manage large digital marketing budgets with a revenue-focused strategy
• Work closely with sales teams to improve lead-to-booking conversion
• Test audience segments, creatives, and landing pages
• Implement tracking tools, including pixels, UTM parameters, and conversion APIs
• Analyse campaign performance and deliver weekly reports
• Identify new travel growth opportunities and seasonal demand trends
• Stay updated on travel industry trends and algorithm changes

Key Requirements

To qualify for this Senior Performance Marketing job in Sri Lanka, candidates should have:

• Minimum 6 years of experience in performance marketing
• Mandatory experience in travel/tourism/destination marketing
• Strong expertise in Google Ads and Meta Ads Manager
• Experience managing large monthly ad budgets
• Proven track record of generating qualified travel leads
• Strong understanding of the travel customer journey
• Hands-on experience with Google Analytics & Google Tag Manager
• Data-driven mindset with ROI-focused decision making

Preferred Qualifications

Candidates with the following skills will have an advantage

• CRM and lead management system experience
• Landing page optimisation and CRO knowledge
• Travel seasonality and pricing strategy understanding
• Experience in itinerary-based lead generation
• Sales and marketing collaboration experience

Why This Role is in High Demand

The travel industry is rapidly shifting toward performance-based digital marketing, especially for

• Holiday package marketing
• Destination promotions
• Airline ancillary revenue campaigns
• Travel inquiry lead generation
• Seasonal travel promotions

Companies now prioritise ROI-driven marketers who can directly contribute to bookings and revenue growth.